Breaking News: Gruppo Campari acquires Sagatiba Cachaça - Time for Barizil Negronis

Von Joerg Meyer -

Well, it's offical: John Gakuru, global Brand Ambassador Sagatiba, posted it on Facebook.

Sagatiba Cachaça is now part of the Campari Company. From the official News:


Continued strong growth across all key indicators in the first half of 2011 Acquisition of Sagatiba, the leading super premium cachaça in Brazil . HIGHLIGHTS Sales: € 589.1 million (+14.2%, organic growth +12.2%)

Contribution after A&P: € 240.7 million (+14.9%, organic growth +11.5%, 40.9% of sales) 
EBITDA before one-offs: € 154.2 million (+19.9%, organic growth +16.4%, 26.2% of sales) 
EBIT before one-offs: € 139.0 million (+19.8%, organic growth +15.9%, 23.6% of sales) 
Group net profit: € 75.3 million (+8.7%) 
Net financial debt at € 669.0 million (from € 677.0 million at 31 December 2010) 
Acquisition of Sagatiba for a consideration of USD 26 million (corresponding to € 18 million on the acquisition’s date), plus earn-out 

....

Furthermore, the acquisition of Sagatiba, the leading super premium and fast growing cachaca brand in Brazil, significantly strengthens our brand portfolio in that key emerging market. It enables us to tap into the largest segment of the Brazilian spirits market as well as leverage the premiumization trend being driven by socio economic improvement. Looking forward, we expect our key growth drivers to continue delivering positive performances and remain committed to sustained investments in marketing and innovation. Based on a balanced view of risks and opportunities, we remain optimistic about our full year prospects.’

--> Read the total Story here

Congratulations John! After lime soaked years it is time now for fine Cachaça Negronis.

But please, do me a favor: No Aperol in the Brazil Bazil Smash and no Spritz ... ok?

 

Kommentare

Kommentar veröffentlichen

Beliebte Posts aus diesem Blog

BLOOM GIN - Mein persönliches Ende des 47% Wacholder Gin Absolutismus.

Von -
Gestern Abend - " 50% Bonded Rye Nacht"  in Guten Löwen. Spät nach Mitternacht. Bartender kommen aus den Bars der Stadt für einen Night Cup. Stefan ruft an : "Mach gerade Feierabend und komme gleich rüber. Schon Beefeater 24 probiert?" "Nein" "Ok. bring ich mit..." Gesagt, getan. Kurze Zeit später: Aperitife Rye Cocktail "Red Hook". Dann Beefeater 24. Stefan ist schon seit Wochen voll auf begeistert. Ich kann nach kurzer Probe seine Begeisterung nicht ganz teilen. Kein schlechtes Produkt - aber in meinen Augen auch nicht mehr. Es fehlt irgend etwas, was diesen Gin einzigartig macht.  Wie schön, das Geschmack unterschiedlich ist. Ich schenke Ihm Bloom Gin ein, hatte mir Matthias Eikerling vor einigen Tagen zugeschickt. Nicht Stefans Geschmack. Verhaltene Begeisterung.  "Nö ... kann ich nicht viel mit anfangen". Ich allerdings denke: "Bloom hat was... irgend etwas interessiert mich an diesem absolut untypischen Gin&quo
READ MORE

A discussion about woman in the bar industry

Von -
Bild
Last night I was part of a discussion on facebook. It took place at Christine Williams profil - find a link here:  https://www.facebook.com/christine.wil…/…/10221226072987813… I became quite emotional because the tone used in this discussion was very disrespectful. People called Charles Schumann "Prick" "Ashole" "Trash" and more. I felt to join in, as this made me angry. Charles Schumann is a friend of mine. I respected him for years. He did and does so many things for our industry. And supported many young, old, male, female bartenders in many ways like only a few of us did in the past. And he still continues to do so. In his daily actions and work Charles is always supporting women. But regarding the discussion, I like to set a few things straight: Charles sentence/quote „women should not work behind a bar beyond 3 pm" in that film and quotes given in interviews in this regards are misogynist. Julie Reiner and Christine Williams are
READ MORE

Why your Non-Alcoholic Spirit Brand will maybe fail...

Von -
Bild
I have to say:  in general, you are right!  People live more and more healthy. Awesome! They focus on exercising, work out a good balance, good and healthy food, taking care of themselves. It is big. Especially in the „younger“ generations. And yes. People drink less and less alcohol. One reason is for health. And then we also have the „hustler“. They wanna be fit the next morning, Conquering the world again. Both are good points. So, yes: The world will need more non-alcoholic beverages. Here you are right and I agree 100% So, you might also be right, to transform „non-alcoholic “ drinks into the Bar wold. You think that some of these people just love the imagination of „feeling“ like drinking alcohol is great. Also that they do not get „the look“ and „the question“ from the people they spend the time over the drink. So you copy the rituals and the habits of enjoying alcohol in a sophisticated way into your product. And this is why you believe in Non-Alcoholic Spirits. Te
READ MORE