Bacardi Virals - Gestern war der Samurai, heute ist es Maestro Calabrese

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Soziale Verantwortung, EFRD und Smirnoff Platinum

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Viele der "Großen" Player des Business haben die Zeichen der Zeit erkannt und lassen keinen Sekunde aus mit "Drink Responsible" und anderen Marketing Offensiven dafür Sorge zu tragen, das es, ganz wie in einer guten Bar, um den Verantwortungs bewußten Umgang mit Alkohol geht. Das Wünsche des Marketings nicht immer mit denen geschickter Vertriebler und Verkäufer einher gehen, ist die andere Seite der Medaille. Aus der DIAGEO Webseite / Soziale Verantwortung: " Jugendliche Wir leben in der gleichen Umgebung wie die Konsumenten unserer Produkte. Auch wir sind berunruhigt über den Alkoholkonsum Minderjähriger und das Komatrinken einer Minderheit von Jugendlichen.... In unseren Marketingaktivitäten zeigen oder wenden wir uns niemals an Personen, die nicht das gesetzlich vorgeschriebene Mindestalter haben, das von Land zu Land unterschiedlich ist..... Wir haben in Australien gemeinsam mit einer örtlichen Partnerorganisation eine Website entwickelt, um Jugendliche üb...
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Why your Non-Alcoholic Spirit Brand will maybe fail...

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I have to say:  in general, you are right!  People live more and more healthy. Awesome! They focus on exercising, work out a good balance, good and healthy food, taking care of themselves. It is big. Especially in the „younger“ generations. And yes. People drink less and less alcohol. One reason is for health. And then we also have the „hustler“. They wanna be fit the next morning, Conquering the world again. Both are good points. So, yes: The world will need more non-alcoholic beverages. Here you are right and I agree 100% So, you might also be right, to transform „non-alcoholic “ drinks into the Bar wold. You think that some of these people just love the imagination of „feeling“ like drinking alcohol is great. Also that they do not get „the look“ and „the question“ from the people they spend the time over the drink. So you copy the rituals and the habits of enjoying alcohol in a sophisticated way into your product. And this is why you believe in Non-Alcoholic Spiri...
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A discussion about woman in the bar industry

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Last night I was part of a discussion on facebook. It took place at Christine Williams profil - find a link here:  https://www.facebook.com/christine.wil…/…/10221226072987813… I became quite emotional because the tone used in this discussion was very disrespectful. People called Charles Schumann "Prick" "Ashole" "Trash" and more. I felt to join in, as this made me angry. Charles Schumann is a friend of mine. I respected him for years. He did and does so many things for our industry. And supported many young, old, male, female bartenders in many ways like only a few of us did in the past. And he still continues to do so. In his daily actions and work Charles is always supporting women. But regarding the discussion, I like to set a few things straight: Charles sentence/quote „women should not work behind a bar beyond 3 pm" in that film and quotes given in interviews in this regards are misogynist. Julie Reiner and Christine Williams are...
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