Youtube Fundstück: Peter Richter auf dem BCB 2011 : Über das Trinken
Irgendwie ist mir dieser Youtube Upload von Jörg Kalinke erst jetzt aufgefallen. Unterhaltsam, wie ich finde.
Why your Non-Alcoholic Spirit Brand will maybe fail...
I have to say: in general, you are right! People live more and more healthy. Awesome! They focus on exercising, work out a good balance, good and healthy food, taking care of themselves. It is big. Especially in the „younger“ generations. And yes. People drink less and less alcohol. One reason is for health. And then we also have the „hustler“. They wanna be fit the next morning, Conquering the world again. Both are good points. So, yes: The world will need more non-alcoholic beverages. Here you are right and I agree 100%
So, you might also be right, to transform „non-alcoholic “ drinks into the Bar wold. You think that some of these people just love the imagination of „feeling“ like drinking alcohol is great. Also that they do not get „the look“ and „the question“ from the people they spend the time over the drink. So you copy the rituals and the habits of enjoying alcohol in a sophisticated way into your product. And this is why you believe in Non-Alcoholic Spirits.
Technically you …
So, you might also be right, to transform „non-alcoholic “ drinks into the Bar wold. You think that some of these people just love the imagination of „feeling“ like drinking alcohol is great. Also that they do not get „the look“ and „the question“ from the people they spend the time over the drink. So you copy the rituals and the habits of enjoying alcohol in a sophisticated way into your product. And this is why you believe in Non-Alcoholic Spirits.
Technically you …
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