01.11.2010

A Email from Xavier - New Bar in London

Dear All,
 
I trust you are all very well.
Do excuse the group email but yet I must share with you an interesting development...
 
While I am still very much working on Hendrick’s gin around the globe I have been quite busy in my spare time and I am very excited to share with you the big news: I am opening a cocktail bar in London in early December!
 
I have teamed up with three amazing partners to do so. They are Romée, Pierre-Charles, and Olivier, the French trio behind the Experimental Cocktail Club, Curio Parlor, and the Prescription Cocktail Club, three bars that have shaken up Parisian nights and revived the City of Lights.
 
The bar is located in London at the number 13 ofGerrard Street in the heart of China Town and will be known as the Experimental Cocktail Club, China Town or simply the ECC China Town.

The concept is simple – unpretentious service, exquisite déco, the freshest ingredients marrying the finest spirits to offer exceptional cocktails, all mixed together to create a happy mess, a jolly time, a memorable mélange.
 
From the 1st December 2010 expect to open a nondescript door, somewhere in Chinatown, the heartbeat of SOHO, and find the Utopia of cocktail bars, with lush décor and secrets in the air, very fine drinks served with requisite French flair, gin, champagne, whiskey, a candle here and there…a must visit!
 
The door will open in one month, the Wednesday 1st of December at 6pm.
 
 
To discuss further contact me directly at xavier@experimentalcocktailclub.com or to book a private party, a table or just to get your name on the door.
We will operate a relatively open door policy but yet since it is quite a small venue in Soho open until 3am it may possibly get quite busy.
Do not hesitate to give me a shout if you want to come down.
 
I hope we will see you in there for a hot gin punch cucumber style as this promise to be quite a fantastic experience!
 
Best Wishes
 
Xavier